Websites for landscapers and garden services

A garden is the easiest thing in the world to sell with a photograph and the hardest to describe in words. Somebody standing in a bare yard wants to see a bare yard that became something. Two photos side by side make the case on their own.

Then come the practical questions. Say whether you do once-off makeovers, ongoing maintenance, or both, because it decides who picks up the phone. The ones who guess wrong waste an afternoon of your time and theirs.

What your website needs

• Before-and-after photos of your own jobs, not stock gardens
• Whether you do once-off projects, ongoing maintenance, or both
• The areas you’ll travel to
• How quoting works — do you come out to look, and is that free
• The work you don’t take on, so a caller knows before they dial